Sticky Advertising, a leading digital, social and traditional media agency based in Newcastle has been recognised 3 times in the listing of Australia’s top marketing blog websites.

Julian Cole’s second appraisal of Australia’s Top 50 Marketing blogs has been published in B&T Magazine and we are proud to say that Sticky Advertising has figured prominently.

Read the rest of this entry »

  • Share/Bookmark

Posted by Admin on December 20th, 2008
Leave a Comment »
Posted under: Business

Newcastle-based digital, social and traditional media agency, Sticky Advertising prescribes the marketing plan you should consider for 2009.

The international economic crisis has been devastating in the US and
European financial and housing sectors and all indications are that
Australia will also feel some of the pain. Already several large
advertisers both here and overseas
have indicated they will be cutting back on their marketing investment
over the next year, and as the fear of recession spreads its likely
that local advertisers will consider following suit.

Traditionally advertising budgets are amongst the first things cut
when times get tough, but what should you really be doing for your
brand and business to ensure you survive and even prosper during an
economic downturn?

Read the rest of this entry »

  • Share/Bookmark

Posted by Admin on December 20th, 2008
Leave a Comment »
Posted under: Business

Newcastle advertising agency Sticky has been featured in a newly released international marketing book titled the Age of Conversation 2.

A year and a half ago, an online conversation between two marketing
professionals in the U.S. and Australia evolved into a collaborative
writing effort by more than 100 bloggers from nine countries, including Craig Wilson,
that created a book called The Age of Conversation. The project raised
nearly $15,000 for Variety, the international children’s charity.

Following the success of the first book, which was published in the summer of 2007, Drew McLellan and Gavin Heaton,
organizers of the first project, have now published Age of Conversation
2, which compiles written thoughts on the role of conversation in
marketing today from 237 marketing professionals who blog in the U.S.
and 15 other countries. This time both Craig and Gordon have chapters in the book.

Pricing for The Age of Conversation 2 is:

* e-book: US$12.50  ($10.00 going to charity)
* paperback book: US$19.95 ($8.02 to charity)
* hardback book: US$29.95 ($4.60 to charity)

Purchases can be made online from October 28, 2007 at www.lulu.com/ageofconversation.

  • Share/Bookmark

Posted by Admin on December 20th, 2008
Leave a Comment »
Posted under: Books