Originally posted by Craig Wilson at Stickyads.com.au

The Federal Government and private sector will invest up to $43 billion over eight years in a super-fast national broadband network, in the “single biggest infrastructure decision in Australia’s history”.

The significance of this announcement reaches far beyond the actual construction implications. The proposed National Broadband Network will affect how Australian’s do business, communicate, consume media and compete internationally.

There will also be an immediate effect, despite the projected 8 year roll-out, as companies begin positioning for what will be a very different future.

The fibre-to-the-premise network will run to 90% of homes and businesses offering speeds of up to 100 megabits per second. The remaining homes and businesses will be reached via wireless and satellite technologies offering speeds of 12 megabits per second.

Companies with strong online businesses should do well now as their future now seems so much brighter.

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Posted by Admin on April 20th, 2009
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Posted under: Business | Media | National News | Web/Tech

Carlee Potter, a former Newcastle radio announcer and freelance journalist,  has launched an innovative new social media magazine for Australian businesswomen.

SNOBS is an online magazine designed for businesswomen and providing relevant information, news and events. SNOBS embraces social media philosophies of online community, open feedback and citizen journalism.

Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”

A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.

The site was designed and built by Sticky who continue to assist Carlee with her introduction to the world of social media. SNOBS will continue to evolve over the coming months with more features and contributors.

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Posted by Admin on September 12th, 2008
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Posted under: Announcements | Media | Web/Tech

Newcastle agency Sticky Advertising has undergone a (r)evolution, relaunching as Newcastle’s first Digital, Social and Traditional media agency.

"We have been closely observing the changes to the modern media
landscape and feel that emerging media trends are becoming too
significant to ignore," said Sticky managing director Craig Wilson

"We have seen the future and it’s digital."

"As a result we have evolved to include Digital and Social media in
our core services and have released some revolutionary new products to
coincide with the changes."

Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.

Wilson says…."What is the point of a website that nobody sees?”

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Posted by Admin on August 21st, 2008
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Posted under: Business | Media | Web/Tech

Source: Australian Competition and Consumer Commission

The Australian Competition and Consumer Commission has agreed with Fairfax Media Limited interim arrangements relating to the operations of community newspapers in the Newcastle area which are designed to ensure the competitive viability of the community newspapers recently sold by Fairfax.

In April 2007, the ACCC decided not to oppose the proposed acquisition of Rural Press Limited by Fairfax. It did so following the ACCC’s acceptance of an undertaking by Fairfax which addressed concerns about competition for advertising in the community newspaper sector in the Newcastle and Hunter Valley area.

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Posted by Admin on January 8th, 2008
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Posted under: Media

Source: Media Hunter

We are
suddenly experiencing some very interesting results in the weekly
Newcastle TV ratings. The footy season is well and truly over and a
crop of different programs are now on top.

Prime came within a whisker of winning its first ever non-Olympics ratings week in Newcastle, just 0.4% below NBN.

ABC has a range of hits on its hands with 4 programs in the Top 10
this week, including The Chaser at No.1. Has this ever happened before?
Prime will also be over the moon with 4 in the Top 10, while NBN News
was the only product of their to hang in there.

Most watched programs:
1    The Chasers War on Everything    ABC    108000
2    City Homicide    PRIME    96000
3    Spicks & Specks    ABC    96000
4    The Force    PRIME    88000
5    Dancing With The Stars 7    PRIME    87000
6    Kath & Kim    PRIME    86000
7    New Tricks - Ev    ABC    85000
8    NBN Evening News Monday to Friday    NBN    84000
9    NBN Evening News Sunday    NBN    83000
10   Summer Heights High    ABC    78000

Station ratings:
                Week 42 2007    Week 42 2006    Prog 2007    Prog 2006
NBN                28.8                    35.1                34.3            36.9
PRIME            28.4                    20.7                25.1            22.1
TEN                18.9                    22.2                18.4            19.1
ABC                18.0                    16.1                16.3            16.2
SBS                 5.8                      6.0                  5.9             5.7

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Posted by Admin on October 23rd, 2007
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Posted under: Media
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