Originally posted by Craig Wilson at Stickyads.com.au
The Federal Government and private sector will invest up to $43 billion over eight years in a super-fast national broadband network, in the “single biggest infrastructure decision in Australia’s history”.
The significance of this announcement reaches far beyond the actual construction implications. The proposed National Broadband Network will affect how Australian’s do business, communicate, consume media and compete internationally.
There will also be an immediate effect, despite the projected 8 year roll-out, as companies begin positioning for what will be a very different future.
The fibre-to-the-premise network will run to 90% of homes and businesses offering speeds of up to 100 megabits per second. The remaining homes and businesses will be reached via wireless and satellite technologies offering speeds of 12 megabits per second.
Companies with strong online businesses should do well now as their future now seems so much brighter.
Carlee Potter, a former Newcastle radio announcer and freelance journalist, has launched an innovative new social media magazine for Australian businesswomen.
SNOBS is an online magazine designed for businesswomen and providing relevant information, news and events. SNOBS embraces social media philosophies of online community, open feedback and citizen journalism.
Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”
A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.
The site was designed and built by Sticky who continue to assist Carlee with her introduction to the world of social media. SNOBS will continue to evolve over the coming months with more features and contributors.
Newcastle agency Sticky Advertising has undergone a (r)evolution, relaunching as Newcastle’s first Digital, Social and Traditional media agency.
"We have been closely observing the changes to the modern media
landscape and feel that emerging media trends are becoming too
significant to ignore," said Sticky managing director Craig Wilson
"We have seen the future and it’s digital."
"As a result we have evolved to include Digital and Social media in
our core services and have released some revolutionary new products to
coincide with the changes."
Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.
Wilson says…."What is the point of a website that nobody sees?”
Who else wants better search rankings?
A Newcastle digital advertising agency is delivering search engine optimisation that guarantees clients substantially better search rankings in a matter of weeks.
Craig Wilson, managing director of Sticky explains:
As Sticky has evolved from a traditional media agency to a digital and social media agency
we have become more fascinated and excited by the possibilities of
Search Engine Optimisation. Eighteen months of research and testing has
resulted in the development of an SEO approach that is remarkably effective.
How effective? Well the agency’s new website ranks at the top or near the top of Google
searches for every category it targeted within a month. Most SEO ‘experts’ would tell
you that result wouldn’t be possible for 3 to 4 months.
In fact, Sticky Advertising offers arguably the most effective Search Engine Optimisation (SEO) in Newcastle.
The proof is in the actual search
results. There are dozens of businesses claiming to offer SEO services
in Newcastle and the Hunter, yet if you do a Google (Australia) search
for ‘SEO Newcastle’, Sticky is on the first page
after less than a month. Not once, but twice. You would expect that
this would be a very difficult search to rank well on, given the large
number of experts vying for position on the first page.
In this month’s issue of Marketing Magazine, regular marketing columnist Julian Cole has announced his Top 50 Australian Marketing Pioneers Blogs and Sticky Advertising’s very own bloggers Media Hunter and The Marketer claimed the number 18 and 22 spots, respectively.
According to Julian Cole: ”With Sticky Advertising having the minds of Media Hunter (Craig Wilson) and The Marketer (Gordon Whitehead) it would not be surprised if it was top dog in social media by 2010.”
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